An advertisement campaign is a series of advertising messages that all show similar ideas to get the product popular. These messages are all shown around the same time frame and there are many ads for each company.
Levi "Go Forth Campaign"
This advertisements show the different varieties of styles that the jeans company has. They can provide for everyone with all the different varieties. In their new ads campaign they don't use any famous people but in some of their previous campaigns they have used some famous people such as actors. Actors such as Brad Pitt have been used for past commercials. And the past campaign was Unleash your beast.
Toyota
Toyota is the world's largest automobile maker, located in Japan. Its largest sales are in the United States. The company has been around since 1937. At the beginning of the 80's Toyota won the first Japanese Quality Control Award. A few years later they made a deal with GM(General Motors) in the United States to have a manufacturing plant in Fremont, California. With this expansion to the United States, they began producing their luxury branch. Lexus and Scion are the other Toyota produced automobiles.
Beginning in the 1990's Toyota began to expand their vehicle production and began making SUVs, pickup trucks and sport versions of their older models. The Camry is one of the older models that had a sports version made. The Solara along with the camry were more affordable yet still sporty. Most recently toyota had made the best selling hybrid, the Prius. Its production began in 1997 and has grown with its modifications since then.
A few years ago Toyota had joined with citroen and began producing models for formula one racing.
At the beginning of this year Toyota has had to recall up to 1.8 million cars just across Europe.
This recall is said that it could cost up to 2 billion dollars.
Toyota is the world's largest automobile maker and had won at one point the Quality Control Award but now, making more luxurious cars, they have had problems and are hurting themselves.
Unicef
Unicef, also known as United Nations Children's Fund was created on December 11, 1946 by the UN General Assembly. The group was originally organized to provide emergency help for children during WWII.
Unicef became part of the United Nations System in 1953. The name was shorted after they had become a part of the UN system from the original United Nations International Children's Emergency Fund but still uses the acronym to this day. Now Unicef provides humanitarian and development assistance to children and mothers who need it. Unicef main contributors are governments and private donors. Unicef has been awarded the Nobel Peace Prize in 1965 and the Prince of Asturias Award of Concord in 2006.
Unicef's fundraisers and advertisements include, "Trick-or-Treat for Unicef," their sponsorships with sports teams, and Art in all of us.
The "trick-or-treat for Unicef," is where children collect money fro unicef on halloween night rather than collecting candy. This is present in the United States, Canada, and some other countries.
Its sponsorships with sport teams include, the football club, FC Barcelona, Team Canada in the grand prix, Swedish Club Hammarby IF, NASCAR drivers, Renault Formula One team.
Of these sponsorshps, Barcelona has made a deal to donate 5 million euros per year for 5 years and will wear the Unicef logo on their jersey's.
Ever since 1950 a group of kids donated 17 dollars on Halloween night in Philadelphia and since then they have made this a tradition and has collected a total of 91 million canadian dollars in Canada and 132 million dollars in the US.
